Launching on product hunt full#

Since buying decisions are mostly subconscious and based on emotion, storytelling may be the best way to connect with potential users of your product. During our launch, our team designed a few simple graphics that clearly presented the value of our platform to a potential user.įinally and most importantly, your maker message should tell a brief story about why you decided to pursue the problem you are solving. Be sure to include any user testimonials, if you have them. Next, ensure that all marketing materials (graphics, videos, screenshots) communicate how your solution addresses the user pain point in a simple manner. Ask your users (or potential users) about what excites them about your product. To do this, work on communicating a major user pain point that your product alleviates. We've found that the best one-liners elicit an emotional reaction from the reader.

Launching on product hunt full#

Before our launch, we came up with a few key materials that helped people better understand the full value of our product.įirst, we made sure that our one-line product description was interesting enough for people to want to learn more. Why should anyone care about what you are building? If you can't effectively communicate this, you'll quickly lose the attention of potential users. Clearly communicate the value of your product To help you find the right hunter to hunt your product on launch day, here's a list of influential makers. This helped us get our product in front of a lot more people and landed us on the front page within hours of our launch. This time around we decided to connect with a hunter named KP who has a lot of points within the community and has successfully helped multiple other products launch on Product Hunt. Most of the people who upvoted us were the ones we had asked to do so, which resulted in minimum visibility for our product and exactly zero sign-ups. We put a lot of work into the launch and ended up only getting upvotes from people we knew. We learned this the hard way when we launched the first version of our product last June. The makers with the most points significantly increase your odds when they upvote or comment on your product. One thing to note is that not all upvotes are equal. It’s important to reach them because they have a lot of virtual points that are essential to helping you rank higher. To improve your odds of being featured on the front page of Product Hunt, you'll need to find trusted makers within the community. Here’s how you too can launch successfully. Quite recently our team launched our beta version of our platform on Product Hunt. To reach those initial users, you may need to get your product in front of online communities such as Reddit and Product Hunt. This can help you validate early assumptions and make critical improvements to your product. But the more daunting task is finding early adopters who are willing to try out your far-from-perfect product so you can learn from them. Then you put together a minimum viable product. First and foremost you have to come up with an idea that solves a pain point.